Vintage Mid Century Georg Jensen USA Sterling Silver Floral Pin Brooch - Design 101 Moonlight & Grapes
From Georg Jensen USA, may I offer this Sterling Silver (hallmarked as pictured) floral pin/brooch Design 101. Measuring 1-3/4" x 1-3/8" and weighing 13.3 grams, the pin features a safety catch at the back to hold the pinstem in place. Condition is very fine with no problems I can spot, maybe some light surface markings but a lovely patina and a bit of polish residue still residing in the nooks and crannies (as seen in the photos). Remember, Georg Jensen USA jewelry is true Georg Jensen jewelry, made in the USA not in Denmark. If you collect Jensen silver then you have to add this piece to your collection!
Re Georg Jensen USA - Wanting to establish a presence in the USA as a retailer, Georg Jensen Denmark sent a gent by the name of Frederik Lunning (1881-1952) to the USA. Lunning was a successful salesman of Georg Jensen products first in Odense and then in Copenhagen. Relocating to the United States, Lunning started by selling Jensen silver from his room at the Waldorf Astoria with sales rising high enough to warrant the opening of a New York City branch of Georg Jensen located across the street from Carnegie Hall. The demand for Danish Silver in the US was insatiable and silver wares flowed from Denmark into the US at a great pace. In 1934, Marshall Field and Company began selling Georg Jensen wares in their upscale Chicago showroom, heralding the works as “Heirlooms of the Future” and Lunning's store in New York relocated to a larger space on Fifth Avenue, eventually expanding into the space next door. With a clientele list including such notable names as Eleanor Roosevelt, Greta Garbo, and Marilyn Monroe, it was hard to say business was not good.
When World War II erupted, replacing what had been sold in the USA became a very real problem. Silver shortages as well as Nazi blockades of the shipping lanes posed a real threat to Jensen's USA business so not wanting to lose precious American Dollars, Lunning commissioned other silversmiths to recreate Jensen designs. Whether or not this turn of events received the blessing of the Home Office is the contention of many a collector - is it or isn't it true Jensen Silver, is often the question that pops up on collector's lips. Lunning recreated GJ USA pieces using the same designs from Denmark as well as the same inventory numbers thus Jensen wares created for a certain amount of time in the United States became Georg Jensen USA signed pieces. At the same time, to keep the shop filled, Lunning hired additional silversmiths to create their own wares for Jensen USA; those artisans included Jo Pol as well as Alphonse LaPaglia. With the post war ease of exporting goods, Jensen Denmark's first point of business was to restock Lunning's shop with new Danish-made goods. In May of 1950, the first major shipment arrived and Lunning was told by Jensen Denmark to cease all reproduction silver in the US.
Royal Copenhagen purchased Georg Jensen in 1972 and merged it with Orrefors Kosta Boda, Boda-Nova Höganäs Keramik and the Venini, to create the Royal Scandinavia Group. In 2001, the private equity group Axcel Capital Partners bought Royal Scandinavia Group. In 2012, Investcorp acquired Georg Jensen from Axcel for US$140 million.
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Georg Jensen USA Sterling Silver Floral Pin Brooch - Design 101 Moonlight & Grapes
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