Listing Requirements by Lane

Common Ruby Lane Shop Requirements

To provide Ruby Lane customers and shop owners with the highest quality of products and services, we require all shops to meet our quality standards:


  • You must be registered on Ruby Lane with your My Account showing:
    • complete first and last name
    • working email address
    • mailing address
    • working phone number
  • This information is used by Ruby Lane, but not viewable to Buyers
  • Your Ruby Lane account must be in good standing at all times
  • Ruby Lane does not tolerate the usage of false names or virtual identities to transact business on the Site
  • Ruby Lane reserves the right to request evidence of your real name and address at any time to prevent abuse

Your Shop

  • Keep at least 10 items available for purchase in your shop at all times. There is no maximum limit
  • Offer at least one Online method of payment in your shop, such as PayPal, or offer a Traditional method of payment of a credit card using your own merchant account
  • Must not have any unresolved customer complaint against it
  • Any complaint must be resolved in a timely manner
  • If you are unsure if the items you wish to sell qualify, please inquire with Ruby Lane before setting up your shop

Your Items

  • All items listed must be available for sale
  • Unavailable merchandise listed in your shop is not acceptable and turns buyers away from all shops on Ruby Lane
  • All items are subject to the Ruby Lane quality assurance program, or flagging system, where other Ruby Lane shop owners can flag your items for your review, and to random shop reviews by our Shop Review Team specialists
  • Ruby Lane retains the right to decide whether an item is appropriate for display
  • Items that cannot be legally sold or traded cannot be listed and if listed will be subject to immediate removal by Ruby Lane

Item Listings

  • Full text descriptions are required, which should contain item measurements and condition details, including flaws or wear if present.
  • Listings must provide all information necessary to support fully informed decisions to purchase.
  • No keyword spamming, or using text unrelated to the item, is allowed.
  • Appraisal documents or valuations may only be mentioned/shown if the person executing the appraisal has an earned accreditation from a nationally recognized professional appraiser organization and has no personal or commercial relationship to the seller.
  • Each Lane (Antiques, Jewelry, etc.) has its own listing requirements, so items listed within a Lane must meet the site requirements for that Lane.
  • Each Lane (Antiques, Jewelry, etc.) has a minimum price limit. There is no maximum limit.
  • Items that are known to be faked or reproduced must be listed with supporting information that clearly distinguishes them as authentic originals.

Item Images

  • A high-quality primary (first) image that displays only the item for sale (Does not apply to items in the Dolls Lane).
  • It must be obvious based on the primary image what is actually offered for sale.
  • At least one quality image that displays the entire item.
  • Additional images may be required for some items based on other guidelines.
  • Sufficient additional images to allow shoppers to make a fully-informed decision to purchase.
  • The final image for each item may include other relevant items, in addition to the listed item, to illustrate the item in a picturesque grouping.

Bulk or "Lot" Sales

A single listing contains multiples or groups of different items
  • Each item must be of good quality and able to meet age requirements for the Lane in which it is listed.
  • All items included must be closely related within a single collecting niche.
  • Cannot contain jewelry pieces, with the exception of a coordinated set or grouping of items made or intended to be worn together.
  • Items listed as a group must sell as a group; items available for individual purchase should be listed separately.
  • No so called "repair lots" of broken or damaged items. Does not apply to items in the Dolls Lane.

Conduct of Business

Ruby Lane holds our shop owners to a very high, ethical, conduct of business. If a customer complains directly to us about a shop
  • We investigate the complaint, and direct the shop to resolve the complaint against them
  • If the complaint cannot be resolved in a timely manner, we may temporarily close the shop until the complaint is resolved
  • A second complaint is sufficient grounds for removing the shop from Ruby Lane.
Ruby Lane also may close a shop for being rude or abusive to customers, dishonest, for unprofessional behavior, or if we feel that in our best judgement, leaving a shop open will cause future problems.

Fashion Requirements


  • 100 years or older.
  • $50 USD or more.


  • 20 years or older.
  • $10 USD or more.